Book of Daze

Book of Daze Create a New Password Day

A woman hunched over a laptop writing.
“What’s a special character?”

“Strong. Secure. Immediately forgotten.”

This frazzled holiday was born in 1997, when IT help desk technician Gerald Bunt of Richmond, Virginia, accidentally deleted an entire department’s server access after forcing a company-wide password reset. When asked to explain the meltdown, Bunt muttered, “Everyone just uses their cat’s name and a number anyway,” and walked calmly into a data closet, locking the door behind him for three hours.

Each year Americans observe August 6 as a day of reflection, entropy, and sobbing into one’s keyboard. Most important, they mark this day by resetting at least one password they haven’t thought about since the second Obama administration. The new password must contain at least twelve characters, at least two of them uppercase, a pangram, a Sumerian glyph, and your soul. It cannot be a password you’ve ever used, seen, dreamed, or imagined. Nor can it contain consecutive letters or emotionally complex themes.

The password reset record holder is tech blogger Tori Qin, who once reset forty-seven different passwords in one nine-hour spiral after a breakup, and now controls three Gmail accounts and two Etsy shops, but cannot remember which password controls her utilities.

Actor Jon Hamm admitted in a Vanity Fair interview last year that his HBO password for five years was just “madmen1.” “It wasn’t about security,” he said. “It was about denial.”

Typical rituals observed on this day include trying to “beef up” a weak password by randomly capitalizing the word “tacos”; receiving the Your-password-cannot-be-the-same-as-your-previous-password message until your monitor begins to smoke; copying your new password onto a sticky note and then eating the sticky note out of shame.

National Create a New Password Day is a chance to start over. Again. For the third time. Because you forgot your banking login. Again.

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The preceding is satire. Straight up, Skippy. No warranties are expressed or implied. For life advice, try a professional. For investment tips, try a dart board. For salvation, the gentleman in the robe has been handling that portfolio for 2,000 years.